Pre-Opening & Opening

We help maximize hotel revenue through solutions tailored to your unique needs. In collaboration with you, we can prepare a SWOT analysis and develop and execute strategies including segmentation, pricing, positioning, and channel management.

We know that the creation of comprehensive budgets is critical. That is why we will help you create and develop thorough pre-opening budgets, operating budgets, a top-line rooms revenue budget, and a healthy channel and segmentation mix.

With competitive set evaluations, we assist you by developing multi-year market projections and multi-year hotel proformas, including market penetration, revenues, and costs.

We have a proven track record in helping build critical buzz and impactful excitement ahead of openings of all sizes. With integrated PR and social media strategies that draw on our team’s ample expertise and with comprehensive, results-driven sales and marketing plans, we ensure all facets are in place for a successful launch.

Let us assist you in crafting thoughtful, enticing hotel, room, and rate descriptions (including packages and special promotions) to help attract and retain visitors.

We understand the difficulty some hotels face in hiring permanent employees before opening. That is why we offer short- and long-term pre-opening task force support and resources like senior-level recruitment, customer service training, systems/technology training, and reservation sales training.

We take care of the setup of key technological interfaces like point-of-sale, RMS, CRS, and PMS, and can set up third-party systems such as OTAs as well. We also load critical content like rates, inventory, descriptions, and visuals into those key systems.

We begin our process by listening to our clients’ needs, wants, and pain points, evaluating and assessing where they stand, and collaborating to ideate the best path forward.

Key Activities

• Stakeholder interviews
• Comprehensive audits, assessments, and evaluations

In the planning phase, we use our expertise, knowledge, and industry best practices to develop solutions and processes that our clients can use to achieve their pre-opening and opening goals.

Key Activities

• Thorough research
• Budget creation and pricing
• Proforma development

In the collaboration phase, we communicate our comprehensive plans and ensure it is aligned to the clients’ specific needs. This is where we work together to ensure the plan is actionable and authentic to the way our clients operate.

Key Activities

• Share plans or documentation with the client
• Review together
• Make adjustments to the plan

The next phase is the execution of the plan. Our team executes with a strong attention to detail and accuracy, ensuring quality work at every point.

Key Activities

• System configurations
• Partner discussions

Lastly, we deliver on our promises, transforming strategy into profitable revenue for your hotel. We also provide holistic support that is tailored to the distinct needs of your ownership, market, and target clientele.

Key Activities

• Comprehensive reports and analysis
• Key deliverables and presentation of outcomes
• Optimization and support going forward