Our Expertise
Our experience spans every facet of the travel, tourism, and hospitality industries, allowing us to bring a unique perspective to every client relationship. We tell your story to target audiences, discover opportunities you may never have imagined, and convert thoughtful, actionable strategy into tangible results.
Hospitality
Featured Case Studies
Toscana Resort Castelfalfi Tuscany
Increasing Exposure in the United States and United Kingdom
Set on 2,700 acres of vineyards, olive groves, and lakes in Tuscany, Toscana Resort Castelfalfi encompasses Hotel Il Castelfalfi - TUI BLUE SELECTION; Hotel La Tabaccaia; and luxury villas and farmhouses to purchase or rent. The eco-sustainable resort's extensive offerings, including a wildlife reserve and the region's largest championship golf course, have been popular with travelers from neighboring European countries. However, there was significant opportunity to increase media visibility and generate bookings in the United States - a key feeder market for Italy - and the United Kingdom, currently the resort's fourth largest market. Toscana Resort Castelfalfi tasked PTG Consulting to manage its public relations strategy and outreach in both countries with the goal to expand awareness of the resort and support efforts to increase bookings.
Hotel Nikko San Francisco
Boosting Consumer Awareness: Relaunching a Renovated Product
San Francisco's Hotel Nikko was preparing to undergo a three-month, $60 million renovation and was seeking PR representation in France as part of its awareness mission to attract more European clientele with its new positioning. The hotel had attempted to research and identify Paris-based agencies that had experience representing hotels in the United States but had trouble finding one with relevant experience that was willing to manage a short-term project with specific inclusions.
Travel & Tourism
Featured Case Studies
Suzhou Municipal Bureau of Radio, Television, Culture and Tourism
Shifting Digital Marketing Direction During the Pandemic
With Chinese borders closed due to the COVID-19 pandemic, PTG Consulting was tasked with keeping Suzhou's one-of-a-kind cultural experiences top-of-mind among U.S. and European consumers, media, key opinion leaders, and influencers to ensure travelers keep the destination under consideration and are inspired to book trips there once travel is again possible.
Honduran Institute of Tourism
Positioning a Destination as a Leader in Eco-Tourism
The Honduras Institute of Tourism sought to refine and promote its eco-tourism offerings and strongly position the country against more mainstream competitive destinations.
Jalisco Tourism
Establishing Thought Leadership For Executives
As part of its strategic plan to stand out among competitors and attract more North American travelers, Jalisco Tourism sought to showcase the state as a multi-faceted Mexican destination offering a cross-section of tradition and modernity. When the COVID-19 pandemic caused a change in travel patterns and hesitancy towards international travel, Jalisco sought support in creating an integrated public relations and crisis communications program that would reach its target audiences across the United States.
Ted Turner Reserves, New Mexico
Assessing and Developing Sustainable Tourism Products
Ted Turner Reserves in New Mexico encompasses three adjoining ranches - Armendaris, Ladder, and Vermejo - covering more than one million acres as a private nature reserve. Seeking to develop luxury hospitality ecotourism products across these ranchlands, Ted Turner Enterprises contracted Beyond Green Travel, a subsidiary of PTG Consulting, to assess and develop ecotourism and sustainable tourism products including accommodations, recreational activities, culinary experiences, content development, and guest education, among other services to introduce and grow the brand in the luxury ecotourism market.
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