The Honduras Institute of Tourism sought to refine and promote its eco-tourism offerings and strongly position the country against more mainstream competitive destinations.
Client
Honduran Institute of Tourism
Industry
Tourism
Services
PR & Media Relations
Travel Trade & Product Development (Tourism)
Digital Marketing & Social Media
Sustainability
The Solution
PTG Consulting used a multidisciplinary approach to identify Honduras' most salable experiences and promote them via B2B and B2C audiences. Tactics included the positioning of Honduras as an unsung leader in sustainable eco-tourism to the travel industry and dispelling negative perceptions about the destination's safety by engaging travel trade and media in first-person experiences.
The Results
- Provided an assessment of Honduras' sustainable tourism product, along with recommendations for further development
- Held two familiarization trips for travel trade and media showcasing Honduras' main attractions and sustainable efforts
- Executed a digital advertising campaign with American Express that highlighted the destination's ecotourism, adventure travel, and cultural travel offerings
- Held five roadshow events in the key markets of New York City, Houston, and Miami for Honduras' Tourism Minister, engaging 88 total industry representatives
- Conducted four webinars on Honduras' main attractions and sustainable efforts, attracting 155 total travel trade attendees
- Represented Honduras at the annual conventions for DEMA, ATTA Elevagte, Society of American Travel Writers, and USTOA
155
Webinar attendees
759,000+
Impressions produced by AMEX campaign
$575,000+
Ad value of articles
230+
Articles created
91 million+
Impressions generated from articles
13:1
ROI from Public Relations efforts