Revenue Management

Revenue strategy is necessary to any hotel's success. This means the need for an experienced revenue professional is more critical than ever before. Our seasoned team offers both long-term and short-term tailored support through team collaboration and the creation and execution of strategies, all with the goal of driving profitability.

Competitive positioning is a key component to a hotel’s success. Ensure you are always a step ahead of the competition by allowing us to assess your performance and opportunities against the right competitors. We analyze and deliver comprehensive assessments based on customer sentiment, segmentation, pricing, branding, and marketing efforts. We also recommend key strategies for optimal positioning and performance, ensuring you reach your full revenue potential.

We have several Excel-based automated tools that work with a variety of PMSs. They are designed specifically for hotels requiring revenue dashboards, as well as forecasting and budgeting models, enabling our team to consolidate key statistical data into one place. With this data, we are able to have more strategic reviews, discussions, and decisions to be made in collaboration with the hotel team.

A sound pricing strategy is key to driving profitability to the bottom line, as well as attracting the ideal guest. Our team helps evaluate your current pricing position, market share, tools, and pricing decision processes. With a solid understanding of where you are today, we are able to recommend improvements for tomorrow.

We help you navigate a constantly changing distribution landscape. Whether you need a full distribution assessment or assistance in defining your distribution strategies, our experts are here for you every step of the way. Our services include detailed audits of all major channels, review and reconciliation of rates for bookability, and review and improvement of your online merchandising strategy, all with a goal of optimizing your distribution landscape to achieve your revenue potential.

Optimal system configuration and suite of reports is a key foundation to executing an effective revenue management strategy. We are well versed in revenue and distribution-related technology and excel at ensuring optimal set up, all with the knowledge of how the configuration of each system impacts the other, ultimately impacting your hotel’s ability to optimize revenue.

The first step in our process is to understand our clients’ needs, pain points, and opportunities, as well as their budgeting processes, existing systems, pricing strategies, and distribution channels. Through stakeholder interviews and comprehensive audits, we establish a solid foundation upon which to build an effective strategy.

Key Activities

• Thorough discussions with client stakeholders
• Audits of existing systems, processes, and strategies
• Competitive analysis

The second stage in our process is to create a plan to address and smooth out pain points, create efficiencies, and capitalize on competitive advantages to optimize your overarching revenue management strategy. During this stage, we will define priorities, action items, and timing around execution.

Key Activities

• Explore findings
• Define goals and priorities
• Develop execution plan

The third stage in our process is to share our plan with client stakeholders. We do this to ensure our priorities are aligned, our execution tactics are feasible given internal parameters, and our timing is practical.

Key Activities

• Review and implement stakeholder feedback
• Conduct collaborative sessions
• Optimize plan based on stakeholder feedback

The final stage in our process is to analyze findings that emerge from our plan. This information is critical in validating revenue enhancement strategies and making ongoing optimizations in the future.

Key Activities

• Create actionable reports
• Amend plan based on findings
• Develop ongoing optimization strategy