PR & Media Relations

Even with the best laid plans, crises can occur. When you need support managing critical situations, we execute on a variety of reputation management services, from developing crisis messaging framework to developing and distributing statements, to keep your brand profile strong and positive among media and stakeholders.

Immersive, engaging events are powerful tools we employ to tell your story. Our team is skilled at conceptualizing and executing industry- or consumer-focused events of all types and sizes, working as an extension of your team to handle everything from brand partnerships and celebrity endorsements to invitations and live social media feeds.

We are deliberate storytellers in travel and hospitality. We help you stand out in all relevant media opportunities by crafting compelling story angles and ensuring they reach all target media audiences and influential content creators.

Knowing that many of today's top journalists also have incredible social media followings, we create social media programs that integrate traditional media messages with digital strategies. Depending on your needs, we can create and/or optimize channels, develop targeted campaigns, handle community engagement, and more.

First-hand encounters are the most impactful way to engage media in the story of any idea, product, or experience, so we organize group and individual trips to introduce your hotel or destination to media and/or influencers. We are astute at selecting the most qualified, targeted journalists and influencers for each client program and working with them to generate high-profile feature coverage.

We serve as the 24/7 news bureau for you to capitalize on every relevant media opportunity — creating press kits, arranging interview opportunities, producing curated media lists, and ensuring the regular dissemination of targeted pitches.

From celebrities to individuals who represent niche interests, we understand how to leverage the power of influencers to drive awareness and demand for your hotel or destination among new and highly engaged audiences. With each situation being unique, we can handle partnership negotiations, content campaign development, and all other related logistics.

We gain advantageous market visibility for your hotel or destination by creating valuable partnerships with relevant media outlets, ranging from sponsored content and direct-to-consumer marketing to event marketing, paid placements, and more. These partnerships help align our clients with likeminded media and consumer brands to generate increased exposure among desirable audiences.

To get a clear picture of where our clients stand in the media, we start by examining recent media coverage to see where and how they have been covered. When appropriate, we reach out to top media to gauge their perception of a destination or hotel and determine what story angles they may be interested in covering.

Key Activities

• Analyze media sentiment and placements
• Conduct media outreach

The second stage in our process is to develop stand-out programming. During this step, we identify unique pitch angles, compelling partnership and event opportunities, craft social media programs, and more, while crafting targeted media lists that align with each client's desired audiences.

Key Activities

• Craft creative stories
• Determine unique content opportunities
• Identify opportunities for large-scale activations

The third stage in our process is to take the media plan we have created and share it with our clients’ core team as part of a collaborative brainstorm to ensure alignment on priorities and action items. We want to make sure our priorities are inline with our clients’ and are tailored to their needs.

Key Activities

• Review and implement stakeholder feedback
• Conduct collaborative sessions
• Use media research to enhance plan

The final, yet continuously in process stage, is to check in with our clients and media audiences to see how our creative solutions are resonating and to ensure they are driving results. We provide regular progress reports to clients and engage with media to glean key takeaways that can help enhance future outreach efforts.

Key Activities

• Compile reports
• Synthesize data
• Plan for the future