Travel Trade & Product Development

We assist in travel trade representation and tourism partner outreach by responding to trade and media inquiries, utilizing our existing CRM platform to record metrics, and developing promotional sales materials like presentations and flyers.

To increase the knowledge of tourist destinations and generate a registry of qualified specialists in each market, we deliver online training seminars, plan events, and assist in roadshow preparation.

We represent and promote our clients at trade shows and key events in a variety of ways, including booth staffing, media interviews, appointments with strategic trade partners for product development discussions, and marketing activities.

We scale our clients’ marketing efforts through co-op partnerships with other brands. We generate ideas for cost-effective advertising relationships, pursue opportunities, and liaise between our clients and the most relevant marketing partners.

We coordinate and host FAM trips for our trade partners. Our services include screening, invitation, and selection of appropriate participants, as well as comprehensive itinerary planning.

We understand that airline seats are what allow a destination to grow, so we work to increase the number of seats to spur competition, drive prices down, stimulate demand, and procure hotel investment and employment in hospitality support.

First, we work to understand everything about our clients through ample research and interviews with multiple stakeholders. We work in tandem to identify their needs, wants, and pain points before creating a strategic action plan.

Key Activities

• Stakeholder interviews
• Thorough research
• Thoughtful consulting

Next, we combine our newfound knowledge of our clients with our years of travel and tourism expertise to come up with an implementable, actionable plan that takes clients from product development to the fruition of traveler arrivals and spend.

Key Activities

• Crafting of custom solutions
• Campaign planning

Once we have planned our approach, we set things in motion to produce results, drive numbers, and increase arrivals and airlift opportunities.

Key Activities

• Launch curated tour operator programs
• Negotiate co-op partnership agreements
• Conduct FAM trips for product introduction and experiences
• Create trade education programs and represent the product at industry events

The final step in our process is to deliver on our clients’ KPIs. We execute plan initiatives and successfully educate and partner with agents to achieve our clients’ goals.

Key Activities

• Build production on airlift and operator programs
• Grow partner production
• Bring agents to experience the product
• Increase product awareness and production