The Huntley Santa Monica is a sophisticated hotel with 204 rooms and 16 suites, ideally situated close to Santa Monica's acclaimed beaches, the Santa Monica Pier, and the Third Street Promenade. As with many of its peers, the hotel was experiencing staffing issues and struggled to respond to group sales leads. Not wanting to risk losing out on any group activity, the hotel turned to PTG Consulting for help.
Client
The Huntley Hotel Santa Monica
Industry
Hospitality
Services
Sales
The Solution
PTG Consulting assigned a sales expert to handle all of the hotel's group inquiries, with a focus on the following activities: Evaluate and review all group inquiries, responding to all appropriate and relevant incoming group leads Collaborate with hotel's revenue director to evaluate the group information and assess the details of the hotel's offer including rate quotes, dates, stay pattern, terms and conditions Negotiate contractual terms with client for each appropriate group Facilitate the group contracting process
The Results
- The hotel immediately saw an increase in its group conversions
- With so few hotels able to respond to group leads due to staffing, group planners started sending more leads to Huntley due to its ability to respond
- The hotel's revenue director was able to remain focused on driving revenue to the hotel overall versus trying to respond to group leads
- The hotel's group index increased
+52%
Increase in group sales leads
+34%
Conversions on group sales leads
+37%
Increase in the hotel's group index