Growing Awareness in Niche Markets

After an initial six-month contract that focused on promotional activities to position Puerto Vallarta as a safe and desirable destination to visit as pandemic-related travel restrictions eased, PTG Consulting continued the momentum though a strategy that strongly positioned the destination against the competition and encouraged consumers to book travel to Puerto Vallarta in the near term. Media relations, sponsored editorial, and consumer partnerships were key components of the campaign.

• Organized and led 13 deskside appointments in New York City and Los Angeles for Puerto Vallarta Tourism's CEO with an emphasis on travel trade media
• Engaged in regular communication with key trade media to ensure Puerto Vallarta was included in all relevant trend stories, Mexico features, and COVID-19 updates
• Negotiated a sponsored content program with Sunset Magazine targeting the western United States, inclusive of editorial, an e-newsletter feature, banner ads, and Instagram Stories
• Generated broadcast placements with three travel and lifestyle experts in top regional markets
• Coordinated a digital partnership with luxury shopping center brand Cadillac Fairway with a destination presence in Toronto's CF Sherway Gardens and CF Eaton Centre, inclusive of signage, newsletter features, and spotlight on the shopping centers' WiFi pages
• Hosted one group press trip with three media in attendance
• Held a "Revive Your Desire to Travel" digital sweepstakes in partnership with Redbook, Sivana East, Luxury Link, eTravel Deals, and Solis Wireless that reached an audience of more than 2.5 million